The newest Samsung Commercial with Rita Ora for Samsung Galaxy S6 Edge

Anticipation

We feel most alive when we anticipate the excitement of what’s about to happen next. A ballerina is moments before making her stage appearance; a girl looks down from the waterfall before making her dive; a group of men huddle before their rugby match; a boy receives a secret note while class is in session; a girl rides a roller coaster that keeps climbing higher; and British singer-songwriter Rita Ora preps to record her next hit in the studio. The next is thrilling; the next is the future — the next is now. The Samsung Galaxy

S6 and Galaxy S6 Edge hit stores Friday.